4 ms·

This is definitely way off base. He's taking a sampling of people who don't know how to optimize ads on Facebook and suggesting that they perform poorly for ev

This is definitely way off base. He's taking a sampling of people who don't know how to optimize ads on Facebook and suggesting that they perform poorly for everyone. There's a reason that his ads were unprofitable: someone else is making money (profiting) and able to bid higher because they can monetize the same market segment he was targeting more effectively.

mtw 16y ago
you mean you've run a successful ad campaign on Facebook?
TomOfTTB 16y ago
Do you know that people are making money off Facebook ads for a fact? I'm not necessarily agreeing with the author as much as I'm trying to point out the fallacy of believing every ad platform is effective. Your argument seems to be "if the ad is failing it must be the ad that's ineffective". But that logic only works if we're sure the platform itself is an effective ad delivery system. This author's theory is that Facebook is not an effective ad delivery system and your comment doesn't really offer evidence to disprove that.
rbanffy 16y ago
> someone else is making money (profiting) and able to bid higher because they can monetize the same market segment he was targeting more effectively http://www.readwriteweb.com/archives/facebooks_3rd_biggest_advertiser_is_a_bing_affilia.php http://www.readwriteweb.com/archives/facebooks_3rd_biggest_a...