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> They HAVE to have validated the autoplay approach with some data that proves it achieves some goal of theirs. I don't necessarily agree that they're "circlin
by jdminhbg 7y ago
> They HAVE to have validated the autoplay approach with some data that proves it achieves some goal of theirs.
I don't necessarily agree that they're "circling the drain" as GP put it, but hitting a goal can definitely be a sign that a company is in trouble. Autoplay videos might net them some short-term viewership at the expense of long-term goodwill and engagement.
- ALittleLight 7y agoBeing a slave to analytics can lead you to local maximums. "We have n ads. A/B testing shows we'll increase revenue with n+1." Over time you'll have more ads and less revenue. I don't have an opinion regarding Netflix. Ironically, I cancelled it a while ago after realizing I watched more on Amazon.