Author makes a false assumption that Facebook will never improve their ad platform. As it stands right now, sure, Facebook ads suck. They're all the way to the

Author makes a false assumption that Facebook will never improve their ad platform. As it stands right now, sure, Facebook ads suck. They're all the way to the right, and they're tiny and unremarkable. But right now FB is focused on growing their platform. Why wouldn't they be? It's not like they're beholden to any public shareholders. Once that changes, and those shareholders begin to pressure them, FB will turn their attention to ads. How could any sane business owner ignore that? EDIT: Deleted my sub-response to Tom b/c it wasn't phrased well. I'm not interested in the author's contention, because whatever point he's making assumes that FB won't improve their ads. He even says: "Mark Zuckerberg might have a fit of brilliance and then announce a revolutionary ad platform that somehow actually works on social networks. My guess is not." FB is a company with 1000 bright engineers and a strong data team. I'd be shocked if they didn't know how poorly their ads are performing, and I'd also be shocked if they weren't working on a better ad platform right now. Dismissing a company with FB's user base, funding, and engineering team with a ridiculous quote like above isn't a compelling argument.