Since the headline talks about "impact", I expected to see more information about performance of the pages, how they chose the sections, how they generated the

Since the headline talks about "impact", I expected to see more information about performance of the pages, how they chose the sections, how they generated the content template, how those decisions led to various results. Were there performance differences between different regions of the country? How did these pages "impact" business performance? What was their traffic before and after? Pretty light on anything related to "impact".