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Case Study: UX, Design, and Food on the Table - Design in a Lean Startup
- jdp23 16y agoGreat point about how a few months of measuring and local optimization can easily lead to a lot more complexity than anybody expects, so it's vital to step back and look at the overall flow.
- zachallaun 16y ago"The team had always been dedicated to listening to users. But as they added new features, their conversations with users had changed - they became more narrowly focused on new features and whether each individual change was usable and useful. Somewhere along the way, they'd stopped observing the entire user experience, from end to end." An excellent demonstration of the overarching importance of overall user experience. I can easily see how a startup would begin to ignore such a measurement; after all, they are only changing iteratively. Eventually, however, so many iterative changes would have been made that the experience would be vastly different than it was initially. A step back, at least once in a while, seems to be well worth the trouble.