i think uppercase is too "strong" for the sort of relaxed company Google is seen as, and uppercase letters in general are rigid/disjointed -> ugly. also, the u

i think uppercase is too "strong" for the sort of relaxed company Google is seen as, and uppercase letters in general are rigid/disjointed -> ugly. also, the uppercase G in their font isn't as recognizable/signaturable as the lowercase (in general, i think uppercase letters have less tractable variation than lowercase) though i think that particular lowercase g may be too complex (too curvy)