There is a whole market opening up for nursing homes in this regard. I'm honestly surprised Facebook hasn't pushed that more because it's such a huge untapped

There is a whole market opening up for nursing homes in this regard. I'm honestly surprised Facebook hasn't pushed that more because it's such a huge untapped segment and you're talking about a demographic that is perhaps one of the loneliest - we're talking about the generation that would never sit alone at a restaurant, if you walked in and found someone else to be alone you would sit with them and have dinner and talk just because it was a polite thing to do.