I don't disagree with you, and the line between ordering and making is fuzzy. Your examples of an Ikea Sofa and Pizza are great examples of either end of the s

I don't disagree with you, and the line between ordering and making is fuzzy. Your examples of an Ikea Sofa and Pizza are great examples of either end of the spectrum. An Ikea sofa has finite configurations that could all be permuted into model numbers, the parts are interchangeable and swapped between models, and prefabricated. A pizza however is completely made to order on demand and if there's a mistake the components are nonrecoverable waste. With Apple's custom SoC, they're designing a custom circuit however that specification is sent to someone else to manufacture. At it's core, it's not unlike ordering a pizza of astronomically greater complexity. So what makes a custom pizza just an order and not a make? Is it the relative simplicity/complexity of the task? If I enlist a factory in China to manufacture custom mouse pads based on my exact specifications, did I make a mouse pad or just order it? Does it matter if the mouse pads are just press cut fabric backed neoprene in various colors and shapes? Glasses are somewhere between an Ikea Sofa and a Pizza in terms of modularity. The lenses and frames are off the shelf but once cut the lenses are spent if an error is made. Glasses however have much more exacting specifications than a pizza or a Sofa.