I don't think people were ever going to buy in to the platform. I liked Windows Phone, but it had basically no substantial feature that made people think "wow,

I don't think people were ever going to buy in to the platform. I liked Windows Phone, but it had basically no substantial feature that made people think "wow, it's worth it to drop Android and iOS for /this/." You got Android if you overwhelmingly wanted the customization. You got an iPhone if you overwhelmingly wanted something that was smooth and worked well. I tried WP for a while and I missed nothing major by switching away.