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Mailchimp Created an In-House Entertainment Studio
- Alupis 7y ago> Mailchimp isn’t saying how much it’s spending on the original content, but its first four video productions alone cost more than $6 million It's absolutely awesome Mailchimp raises all of their rates, then opens an "Entertainment Studio" that has nothing to do with being an Email Marketing Service...
- shaneprrlt 7y agoI wonder this trend will continue among marketing platforms? Shopify did the same thing earlier this year and it felt very weird: https://www.shopify.com/studios https://www.shopify.com/studios Edit: It seemed like a weird investment for a platform that seems feature-starved given the wide array of different industries they serve. (I've recently worked on Shopify projects and with brands for a little over a 1.5 years).