Many older traditional businesses (like the one I work for) barely, if ever, look at the analytics. It's just not an important part of their marketing strategy.

Many older traditional businesses (like the one I work for) barely, if ever, look at the analytics. It's just not an important part of their marketing strategy. That may be a mistake but it is far more common than you might think. If you provide a great service or product that genuinely fills a need then people will seek you out.