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Well, the long salesletter format websites are poles apart from slick UI you see on most HN startups or web apps. But the audience for these websites is VERY di
by paraschopra 16y ago
Well, the long salesletter format websites are poles apart from slick UI you see on most HN startups or web apps. But the audience for these websites is VERY different and they do convert.
All these techniques have been employed by direct mail and infomercial for years. Long sales letter website is just a manifestation of those techniques on the web.
- fleitz 16y agoYeah I've seen the stats on that kind of stuff. It's mind baffling. It makes one ponder if you had an infinitely long sales letter whether it would result in infinite sales. Will people just buy stuff if you speak to them long enough?
- paraschopra 16y agoThe key is "hook". You see such web pages have impossible-sounding headlines which interest visitor and then the first paragraph is arousal of interest. Then testimonials (with photographs). Bonuses. Money back guarantees. They employee every trick in Human Psychology 101!
- fleitz 16y agoSounds like he's using the mystery method of sales.