Consumers who choose these kinds of vehicles for no other reason than aesthetics are also a big part of the problem. In my view, a responsible vendor would ste

Consumers who choose these kinds of vehicles for no other reason than aesthetics are also a big part of the problem. In my view, a responsible vendor would steer buyers away from an inefficient use of materials & fuel unless particular use cases were presented. The fact that the scenario I just described seems ludicrous to us is a pretty solid example of the abandonment of long-term thinking in our current marketplace, I think. I'm hoping to live to see the day when the right company figures out how to flip this around and win a huge pile of lifelong customer-fans in the process.