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Video converts and here is the proof: 46% increase in conversion rate
- fleitz 16y agoI never understand how sites like that convert. To me it screams scam. I think this is more likely proof that horrifically ugly pages don't convert. I suspect the reason video converts so much better is because of how horrid the page is to begin with. ORIGINAL: http://www.sixpackabsexercises.com/ http://www.sixpackabsexercises.com/ VIDEO: http://www.sixpackabsexercises.com/getsixpackabs http://www.sixpackabsexercises.com/getsixpackabs The real question should be how much would the conversion rate increase if he placed a photoshopped cheque from Google next to his abs?
- Locke1689 16y agoSites that break the back button like that make me want to do bad things to them. (http://www.sixpackabsexercises.com/iflshvid.html http://www.sixpackabsexercises.com/iflshvid.html)
- paraschopra 16y agoWell, the long salesletter format websites are poles apart from slick UI you see on most HN startups or web apps. But the audience for these websites is VERY different and they do convert. All these techniques have been employed by direct mail and infomercial for years. Long sales letter website is just a manifestation of those techniques on the web.
- fleitz 16y agoYeah I've seen the stats on that kind of stuff. It's mind baffling. It makes one ponder if you had an infinitely long sales letter whether it would result in infinite sales. Will people just buy stuff if you speak to them long enough?
- paraschopra 16y agoThe key is "hook". You see such web pages have impossible-sounding headlines which interest visitor and then the first paragraph is arousal of interest. Then testimonials (with photographs). Bonuses. Money back guarantees. They employee every trick in Human Psychology 101!
- fleitz 16y agoSounds like he's using the mystery method of sales.
- nestlequ1k 16y agoWow... this is the absolute worst website I've ever seen. I love the spoken "WAIT!" sound they play for absolutely no reason. Yeah, that's the way to get conversions. Please HNers, have higher standards when launching your own sites. There's many ways to make a quick buck online, but don't stoop to this level. Long term, I don't think its sustainable.
- paraschopra 16y agoJust FYI. This website has been in business for a couple of years now and makes good revenue. As I said in my other comment, such websites may not look "pretty" but they hook their intended audience well. I think there is a good lesson here. Don't design for yourself. Design for your users.
- nestlequ1k 16y agoThere's no good lesson here. I suspect you can scam people out of their money with all sorts of tactics. That doesn't mean its worth doing.
- paraschopra 16y agoI'm curious why you think it is a scam? Is it just the design?
- nestlequ1k 16y agoSeriously? Do you even read the websites of your clients? I quote: Discover the secrets over 5,537 visitors who stumbled on this website use to draw that "oh, wow" open-mouthed stare from females while their friends turn green with envy as they remove their shirt and uncover a clearly-defined set of jaw-dropping six pack abs. Magical exercise techniques that will make you have a six pack. It's the equivalent of selling sugar pills.