So 98.09% of the profiles on the site are for people who didn't sign up for it and don't want to hear from site members? Meaning that from the perspective of a

So 98.09% of the profiles on the site are for people who didn't sign up for it and don't want to hear from site members? Meaning that from the perspective of a member of the site, if they contact someone on the site, more likely than not, they won't hear anything back. Meaning that the site is unlikely to retain very many users - and so the future present value of a potential customer will be very low. This in turn mean they can't afford to spend very much money to acquire actual users - and make the 98.08% even worse to the point where the only people to visit the site will be people trying to delete their profile and first time visitors. One possibility: maybe they aren't actually going to do it, they are just looking for free publicity. Otherwise, why would they announce it ahead of time (or if they are just trying to inflate their numbers as a 'fake it until you make it' strategy, announce it all).