That's a fair point. But Facebook has managed to grow its ARPU to insanely high levels that far outstrip pretty much every other social media outlet. There has

That's a fair point. But Facebook has managed to grow its ARPU to insanely high levels that far outstrip pretty much every other social media outlet. There has to be some sort of magic there. Maybe someone with more experience in the space can offer more insight here. But it just astounds me that Facebook has managed to generate at least an order of magnitude higher ARPU than Twitter, Snap, Reddit, etc. They're making as much per user as Netflix does from actual paying subscribers.