I ate an Impossible Whopper and I'm gonna be eating BK a lot more often. This is the core reason why Impossible Foods is a darling right now. The big fast food

I ate an Impossible Whopper and I'm gonna be eating BK a lot more often. This is the core reason why Impossible Foods is a darling right now. The big fast food chains have been losing customers for years due to concerns over health and obesity. Right now there seems to be a public perception that vegetarian/vegan foods are healthier than meat/dairy based foods. Big fast food is taking advantage of this perception at the moment and reaping the rewards. They aren't really healthier though. There's still loads of fat, carbs, and sodium in combinations that are highly rewarding relative to their caloric content and nutrition level. High reward, low satiety food and its interaction with the brain and fat cells, moderated by specific signalling hormones, comprise an extremely compelling theory [1] for the main cause of the obesity epidemic. [1] https://slatestarcodex.com/2017/04/25/book-review-the-hungry-brain/ https://slatestarcodex.com/2017/04/25/book-review-the-hungry...