Another downside it that they have the potential to turn people away, because they don't even resemble what someone is expecting. For example, calling fried jac

Another downside it that they have the potential to turn people away, because they don't even resemble what someone is expecting. For example, calling fried jackfruit "fried chicken". Fried jackfruit is delicious on it's own merit, but it doesn't even come close to a fried chicken substitute. And if I order vegan fried chicken, anything can be the chicken substitute, but I bet it won't be as good as fried jackfruit if it's not fried jackfruit. I'd rather they just call it what it really is, and if it's tasty, it will be memorable.