Well, there's two ways to look at this. Are we buying Cheezburger Network because of its existing collection of fad-sites, or are we buying it because we think

Well, there's two ways to look at this. Are we buying Cheezburger Network because of its existing collection of fad-sites, or are we buying it because we think they have the capacity to keep coming up with new fad-meme-sites indefinitely?