One option no one mentioned: No book. Do first, read later. Experience trumps reading every time. At least I think that many people just started to work on some

One option no one mentioned: No book. Do first, read later. Experience trumps reading every time. At least I think that many people just started to work on something instead of reading first. My favorites, which I read only after I launched a product: Rework. About improving a product. "This is Marketing" from Seth Godin. To get the right mindset about who the audience is.