> Is this a spoof article? Why would a professor of marketing at Wharton be talking on this point? Because he's a co-author of the paper, people in research co

> Is this a spoof article? Why would a professor of marketing at Wharton be talking on this point? Because he's a co-author of the paper, people in research collaborate, and his publication list doesn't make this topic seem off in any way? Literally clicking on the first instance of the name of the person you're complaining about gives you enough information to make this comment unnecessary.