If an IT decision maker researches this, the first thing they'll find is Microsoft's description here[0], which describes Windows Professional Edition as being

If an IT decision maker researches this, the first thing they'll find is Microsoft's description here[0], which describes Windows Professional Edition as being designed for the SMB. It goes onto describe Enterprise as for "medium and large" businesses, a language they use elsewhere to describe business with 5,000 desktops or more. I get the view this isn't the space the above poster is in. If you buy a business computer, it will come with Windows Professional Edition - it's pointed out in this link that Enterprise Edition is only available to a Volume Licensing customer (noting there are purchase costs beyond what people are used to paying). I don't disagree with you in principle that a conscious person should look in this direction, but Enterprise is beyond the reach of many users. It's beyond the reach of a home user, it's beyond the reach of a business small enough that it doesn't want to buy into a bulk program and it's beyond the reach of a large enterprise that feels they've already spend enough on Microsoft licensing by buying "Professional" systems. They noted they had "zero interest in getting involved with enterprise-level", I have no reason to believe two minutes on Google would change anything for them. [0] https://blogs.windows.com/windowsexperience/2015/05/13/introducing-windows-10-editions/#gKtrdwWscfCqDytx.97 https://blogs.windows.com/windowsexperience/2015/05/13/intro...