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This article had me until: Asking the game makers to remove features that help the games go viral doesn’t seem to benefit anyone financially. Sure it does. I
by sanj 16y ago
This article had me until:
Asking the game makers to remove features that help the games go viral doesn’t seem to benefit anyone financially.
Sure it does. It benefits Facebook.
If the best way to get growth (ie, viral) goes away, most companies will fall back on the second best way to get growth: ads.
Guess who controls the most effective ad network on Facebook? Facebook.
Every time a viral channel is removed, a developer ends up buying the installs instead. It ain't pretty, or cheap, but you have to find them somewhere.
- colinsidoti 16y agoThat's true, and something I hadn't considered completely. I think you also need to consider that removing these viral channels makes the game less fun, and potentially decreases the amount of credits people will spend on the game. Also, I imagine Zynga would be tempted to jump ship (as they've threatened before) if Facebook starts to govern features they can include at such a ridiculous level.