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Hey Melvin — thanks for the suggestions! The only thing I'm not sure about is why a general brand would want a threewords.me-like property under them. What's a

by markbao 16y ago

Hey Melvin — thanks for the suggestions! The only thing I'm not sure about is why a general brand would want a threewords.me-like property under them. What's a brand's motive for acquiring properties such as mine? Yeah, probably true that it's not the best exposure. TechCrunch just picked it up (http://techcrunch.com/2011/01/17/weeks-after-going-viral-threewords-me-is-up-for-sale/ http://techcrunch.com/2011/01/17/weeks-after-going-viral-thr...) but selling in a simple private auction is only one step up from Flippa. And maybe one sideways. Thanks for your help, man - will shoot you an email.

patio11 16y ago
It proves to someone's bosses that they get this whole social media thing.
melvinram 16y ago
Good question. The motives for various brands will likely be different. I had Dove in mind specific because it seemed like a good fit. Take a look at this video: http://www.youtube.com/watch?v=iYhCn0jf46U http://www.youtube.com/watch?v=iYhCn0jf46U. It summarizes Doves message in a nutshell I think. They might be interested in your thing because it helps position their brand in front of their key audience (which I suspect are young women and your quantcast data shows a major of your audience were also young women) in a way that supports their message without the repulsiveness of commercials or banner ads. In addition, the social media managers of these brands would love the opportunity to increase engagement with their audience. On a personal level for the managers, it would give them specific metrics they could reference when talking about how their social media efforts are going. On a company-wide level, the more deeply they connect with their customers, the more products they'll sell. If you did go down the road of talking to brands, I'd position your product as similar to the OldSpice man campaign but a different tact.

by markbao 16y ago

patio11 16y ago

It proves to someone's bosses that they get this whole social media thing.

melvinram 16y ago

Good question. The motives for various brands will likely be different. I had Dove in mind specific because it seemed like a good fit. Take a look at this video: http://www.youtube.com/watch?v=iYhCn0jf46U http://www.youtube.com/watch?v=iYhCn0jf46U. It summarizes Doves message in a nutshell I think. They might be interested in your thing because it helps position their brand in front of their key audience (which I suspect are young women and your quantcast data shows a major of your audience were also young women) in a way that supports their message without the repulsiveness of commercials or banner ads. In addition, the social media managers of these brands would love the opportunity to increase engagement with their audience. On a personal level for the managers, it would give them specific metrics they could reference when talking about how their social media efforts are going. On a company-wide level, the more deeply they connect with their customers, the more products they'll sell. If you did go down the road of talking to brands, I'd position your product as similar to the OldSpice man campaign but a different tact.