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Is the split screen device market a new upcoming segment or is it supposed to be replacing an existing one? I've never thought that I need two iPhones or two iP
by nesky 7y ago
Is the split screen device market a new upcoming segment or is it supposed to be replacing an existing one? I've never thought that I need two iPhones or two iPads connected to one another in a book like fashion like this. Who's the market demographic for this type of product?
- erikpukinskis 7y agoThe only way it makes sense to me is this: Apple designed the iPhone to be a pocketable one-handed companion device to a real computer. People started using them as their only computer. The changed the design parameters enough that it made sense to offer a less pocketable device with a much larger screen. The thesis is: maybe that market can be segmented even further, by adding an even less pocketable segment with even more screen space.