Apple was not first with 3D Touch, Android had it since Eclair in 2009. https://pocketnow.com/force-touch-android-has-had-that-for-years https://pocketnow.com/

Apple was not first with 3D Touch, Android had it since Eclair in 2009. https://pocketnow.com/force-touch-android-has-had-that-for-years https://pocketnow.com/force-touch-android-has-had-that-for-y... Apple's version is novel and more robust. What doomed both is the uneven implementation across apps, lack of affordance, and differing skill of applying variable force among the population (aka 'hitting the sweet spot') Press and hold fulfills pretty much the same function, though not as elegantly. As a UX designer, I wouldn't advocate deprecating force touch features but rather, leave them in for advanced users, work on onboarding and affordances, and let the masses 'tap tap tap..' for the same functionality. Imo, there is too much Lowest Common Denominator design out there, and advanced UX shouldn't be eliminated because some people don't get it.