4 ms·
Everything makes a lot more sense if you don't look at advertiser decisions as moral ones, but rather as economic ones. LGBT is laden with a number of controve
by rjf72 7y ago
Everything makes a lot more sense if you don't look at advertiser decisions as moral ones, but rather as economic ones.
LGBT is laden with a number of controversial and polarizing issues. This means something that is advertising on a video where this is a meaningful focus, whether positive or negative, may result in controversy. And advertisers can't win in controversy. If they withdraw advertising, one group is pissed. If they don't withdraw advertising, another group is pissed. So they see it in their best interest to avoid controversy altogether simply as a means of maximizing their economic return.
And so you get the end result - advertisers are drawn to bland and inoffensive content. I'd hypothesize this also goes some way towards explaining the deterioration of music which went from invariable social commentary tied to the issues of the day to a million different versions of 'oh baby i love you' as the top tracks. Dylan to Bieber in 40 years. What progress...