4 ms·

How so? Reddits whole thing is having subreddits for relatively small communities formed of people that have a very specific interest. ie. what better platform

by tuvan 7y ago

How so? Reddits whole thing is having subreddits for relatively small communities formed of people that have a very specific interest. ie. what better platform is there for a pencil company to advertise than /r/calligraphy

dominotw 7y ago
> what better platform is there for a pencil company to advertise than /r/calligraphy aren't only hardcore pencil users are on /r/calligraphy and weak targets for persuasion via advertising. I would rather target dabblers not hardcore users who already know which pencil is the best.
mitchdoogle 7y ago
A clever company or marketing agency can just disguise advertisements as genuine posts. If I'm a pencil company, I'll just create my own username and visit those subreddits on the downlow and casually mention my products. There's no need to ever pay Reddit.
- jypepin 7y ago
  the same can be said for instagram. it's called social media presence and it different than advertising.
  - wh0knows 7y ago
    On Instagram the poster matters, on Reddit the poster does not. This means it's completely different. A random made-up user on Instagram will have no audience, a random made-up user on Reddit will. Additionally, Instagram has an opportunity to form a relationship with the popular users and can control their accounts in specific if it wishes.
- pmorais 7y ago
  You realize you have to pay an employee to do that right? Odds are it’s still more cost effective to just buy ads.
  - Phillipharryt 7y ago
    "Organic" advertising though, the current big thing. It's the word-of-mouth from internet strangers. Supposedly converts better.
    - xxxtentachyon 7y ago
      How do you go about trying to track the conversion rate on organic advertising-cum-Reddit post? It seems like it'd be impossible without the consent of Reddit.
      - Phillipharryt 7y ago
        You would use different metrics. It costs nothing to make the post so you can just pump them out, you don't need to use impressions as a metric anymore because you're not paying for impressions. Instead you get good at curating titles, images and articles that gain traction on the site. This isn't a wild idea, it's all over the reddit frontpage every day.
  - deleted 7y ago
    [deleted]
  - mitchdoogle 7y ago
    I don't understand the meaning of saying an employee is paid to do that. You might also pay a marketing agency to do it. The point is, Reddit doesn't get paid. As someone who uses Reddit everyday, I never see their ads, but I do notice posts that mention specific brands, websites, companies, etc.
cm2012 7y ago
The issue is the audience for calligraphy and every other niche subreddit is tiiiny if you're a serious advertiser.
marcinzm 7y ago
Facebook allows you to target anyone who has shown interest in calligraphy and not just those who follow a subreddit. I’ve played with it and Facebook targeting is both disturbingly detailed and disturbingly large in coverage.

by tuvan 7y ago

dominotw 7y ago

> what better platform is there for a pencil company to advertise than /r/calligraphy aren't only hardcore pencil users are on /r/calligraphy and weak targets for persuasion via advertising. I would rather target dabblers not hardcore users who already know which pencil is the best.

mitchdoogle 7y ago

A clever company or marketing agency can just disguise advertisements as genuine posts. If I'm a pencil company, I'll just create my own username and visit those subreddits on the downlow and casually mention my products. There's no need to ever pay Reddit.

jypepin 7y ago
the same can be said for instagram. it's called social media presence and it different than advertising.
- wh0knows 7y ago
  On Instagram the poster matters, on Reddit the poster does not. This means it's completely different. A random made-up user on Instagram will have no audience, a random made-up user on Reddit will. Additionally, Instagram has an opportunity to form a relationship with the popular users and can control their accounts in specific if it wishes.
pmorais 7y ago
You realize you have to pay an employee to do that right? Odds are it’s still more cost effective to just buy ads.
- Phillipharryt 7y ago
  "Organic" advertising though, the current big thing. It's the word-of-mouth from internet strangers. Supposedly converts better.
  - xxxtentachyon 7y ago
    How do you go about trying to track the conversion rate on organic advertising-cum-Reddit post? It seems like it'd be impossible without the consent of Reddit.
    - Phillipharryt 7y ago
      You would use different metrics. It costs nothing to make the post so you can just pump them out, you don't need to use impressions as a metric anymore because you're not paying for impressions. Instead you get good at curating titles, images and articles that gain traction on the site. This isn't a wild idea, it's all over the reddit frontpage every day.
- deleted 7y ago
  [deleted]
- mitchdoogle 7y ago
  I don't understand the meaning of saying an employee is paid to do that. You might also pay a marketing agency to do it. The point is, Reddit doesn't get paid. As someone who uses Reddit everyday, I never see their ads, but I do notice posts that mention specific brands, websites, companies, etc.

cm2012 7y ago

The issue is the audience for calligraphy and every other niche subreddit is tiiiny if you're a serious advertiser.

marcinzm 7y ago

Facebook allows you to target anyone who has shown interest in calligraphy and not just those who follow a subreddit. I’ve played with it and Facebook targeting is both disturbingly detailed and disturbingly large in coverage.