The author means brand to mean authoritative identity holder. It means an institution that 1) doesnt allow two people to use the same name and 2) at a very bas

The author means brand to mean authoritative identity holder. It means an institution that 1) doesnt allow two people to use the same name and 2) at a very basic level will reactivity correct fraud It is being used similar to the way we think of banks, as a provider of trust, and a custodian. Now that I think about it, custodian is a much better word than institution or brand.