There's innovation as seen by the top down, where it is "add [new solution] to [old solution] to [madlib] the [industry]" and invention as seen by the bottom up

There's innovation as seen by the top down, where it is "add [new solution] to [old solution] to [madlib] the [industry]" and invention as seen by the bottom up, where it is "add [feature] to [old tool] to make better [tool]".