I have no issue with them mentioning Oracle's involvement. They just went too far, by taking up [exactly] 50% of the video, the marketing spiel is a distraction

I have no issue with them mentioning Oracle's involvement. They just went too far, by taking up [exactly] 50% of the video, the marketing spiel is a distraction from the breakthrough. Media companies aren't going to promote it, as it's an obvious advert (I can't see it on the BBC News website, I checked both health and science sections). "Our cutting edge cloud data services enabled..." that would have been sufficient.