3 ms·
This article is misinformed. We've been in the AppStore for the past 3 Christmas's and have noticed a significant spike each Christmas (30-50%+ increase sales)
by dave1619 16y ago
This article is misinformed. We've been in the AppStore for the past 3 Christmas's and have noticed a significant spike each Christmas (30-50%+ increase sales) that doesn't really taper off. Sure the week between Christmas and New Years has the greatest spike (70%+ spike) but after that it returns to much higher numbers than before Christmas (ie., about 30-50% higher sales). Surprisingly, these numbers seem to carry on throughout the year until the next Christmas season and then you experience the same spike in sales. Throughout the year there are some ups and downs but it's pretty steady. Sure, piracy might have helped his app sales a bit, but he's wrong to discount the fact that the holiday season changes everything in the AppStore and it's effect continues on throughout the year.
- d0mine 16y agoCould you explain why it happens? (iPhone as a Christmas present?)
- rbritton 16y agoI can corroborate this with iPad app sales. I believe a large number of iPads were Christmas gifts this year and am in my highest grossing 30-day stretch to date.
- dave1619 16y agoI'm not completely sure why this happens. But in our experience over the past 3 Christmas's, it appears that there's a huge number of new users and new app purchasers. My guess is iPod Touches and iPhones as Christmas gifts, and also tons of iTunes gift cards that people use in Jan-March. But after the iTunes gift cards and the iPod Touch users wane a bit, the user base grows still because of iPhone and thus somehow the market is stable throughout the year.
- guscost 16y agoI'd guess the market of iPad/Phone users expands every year on Christmas, and if market share stays consistent for everyone that means a permanent boost in sales.