The IOC only banned using their likeness to earn money while the games were ongoing. They could do so before and after the games. I use the past tense because t

The IOC only banned using their likeness to earn money while the games were ongoing. They could do so before and after the games. I use the past tense because the IOC forwarded an amendment to 40.3 to the national olympic committees this summer to be implemented which greatly relaxes that ban.