>I wonder why nobody else is willing to do this? It seems like it works, and it keeps you in the news... The gaming of keywords, offline and online, to influen

>I wonder why nobody else is willing to do this? It seems like it works, and it keeps you in the news... The gaming of keywords, offline and online, to influence SERP's has been done before and continues to do so ─ the optics on the practice of Google-bombing is a matter of frequency illusion. As an example, 'Santorum' clearly demonstrated the value and the power it holds. The eponymous search engine has a role to play by favouring newer content e.g. news media involving politics, entertainment and culture. https://www.searchenginejournal.com/google-algorithm-history/freshness-update/ https://www.searchenginejournal.com/google-algorithm-history... https://en.wikipedia.org/wiki/Campaign_for_the_neologism_%22santorum%22 https://en.wikipedia.org/wiki/Campaign_for_the_neologism_%22...