the conservatives seem to be way ahead of the others when it comes to modern technology/media. we've seen physicists being hired to plan where to knock on doors

the conservatives seem to be way ahead of the others when it comes to modern technology/media. we've seen physicists being hired to plan where to knock on doors [0], very targeted social media ads based on proper data analysis, and now apparently SEO hacking. not sure that these are good developments; but they seem irreversible and labour/the libdems want to catch up asap if they want to stay relevant. [0] as mentioned by Cummings here: https://www.youtube.com/watch?v=CDbRxH9Kiy4 https://www.youtube.com/watch?v=CDbRxH9Kiy4