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Europe’s top court says active consent is needed for tracking cookies
- AdriaanvRossum 7y agoThis is great news. It was always unfair to me that you required consent but people didn't know that they did. I do think companies try to get around it by making the opt in the most logical thing to click for an average user. In the UK the ICO with PECR is already ahead of this (doesn't enforce it, yet). They specifically require opt in from the visitor [1]. We from Simple Analytics [2] see a lot of companies trying to find solutions and we had several calls with companies on how to get the needed information without cookies. You can for example still record a user flow within a Single Page App a long as it's in a session. [1] https://docs.simpleanalytics.com/pecr https://docs.simpleanalytics.com/pecr [2] https://simpleanalytics.com https://simpleanalytics.com