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Steve Jobs will eventually leave Apple. This is a fact. The question becomes "When he does leave, will Apple be damaged by it"? The press will undoubtedly claim
by archgrove 16y ago
Steve Jobs will eventually leave Apple. This is a fact. The question becomes "When he does leave, will Apple be damaged by it"? The press will undoubtedly claim its demise (as they have been for decades), and 10 years ago I think this might have been true - the corporate ethics that have made Apple successful were not in place. Now, with the executive team he's built and trained, I suspect his presence is vastly less important. The design team with Ives, operation team with Cook, etc. know what's making things work. He's been "absent" a lot in the last few years, yet it's been the strongest period for the company - clearly, something works when he's not at his desk.
The damage will be in PR. He's an almost unrivalled corporate showman, and few companies are as associated with their CEO as Apple. Whoever gives keynotes in the future would be wise to develop their own style rather than copy his. There may also be collateral damage in ruthlessness and vision - we constantly hear how he drives new products, and kills off "failures" early. However, the more I read recent interviews with anonymous Apple employees, the more I see he seems to have reformed the company in his image. It's impossible to gauge how much actual presence he's had over the last few years, and it seems quite likely the press have over-egged his effect. As long as his successor is not a radical corporate reformer, and is willing for a few years to be seen as an "Heir to Jobs", it seems likely to me things will roll on quite successfully.
I suspect Jobs will "retire" either this or next year. When they replace him, if they don't promote from within, then any CEO should: absolutely not engage in a massive expansion/race to the bottom; introduce change slowly rather than play with Apple like a new toy and; rely on the corporate team that's been built until they deeply understand what's working and what's not.
In many ways, Job's eventual departure (hopefully based on choice, rather than necessity) could be good for Apple. I firmly believe a little of his control freak nature could be sanded off the company to their advantage. They should drop the "Control for control's sake" direction they've been taking recently, and stay focused on the core corporate ethics that have bought them success - a high degree of perfectionism, technical risk taking, user focused design through everything, and a great marketing team. It won't be exactly the Apple of today, but given some of the…hostile decisions over the last 3 years, it might actually be an improvement.
- shinkansen 16y ago> In many ways, Job's eventual departure (hopefully based on choice, rather than necessity) could be good for Apple...[i]t won't be exactly the Apple of today, but given some of the…hostile decisions over the last 3 years, it might actually be an improvement. I certainly hope so.
- Tycho 16y agoTo be honest, I'm not sure I buy the whole greatest corporate showman thing. In fact I'd even say some of the other Apple execs have a more natural presence on stage. I thunk Jobs is successful because the product sells itself in most cases, and he doesn't (have to) bullshit you. Of course he's also involved in making the product, which is a different matter.
- davidw 16y agoI wonder what he actually does over the course of a week, hour by hour. It'd certainly be fascinating to be a fly on the wall.
- grammaton 16y agoI wonder this about CEOs in general.
- rms 16y agoTalks with people, answers email
- zachallaun 16y agoWhile not hour-by-hour in any sense, this is the only description I've ever heard of Jobs' day-to-day activities: “I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around and together we get to play in this sandbox and build these cool products. Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We’re structured like a start-up. We’re the biggest start-up on the planet. And we all meet once a week to discuss our business… and there’s tremendous teamwork at the top and that filters down to the other employees… and so what I do all day is meet with teams of people and work on ideas and new problems to come up with new products.” (http://d8.allthingsd.com/20100601/steve-jobs-session/ http://d8.allthingsd.com/20100601/steve-jobs-session/)