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I ask myself the same question, especially when it was announced on HN they just spent cash on a new branding logo https://www.underconsideration.com/brandnew/a

I ask myself the same question, especially when it was announced on HN they just spent cash on a new branding logo https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_yahoo_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_log...

sincerely 7y ago
Working for Pentagram seems sweet. Huge cool designer cachet despite the fact that all you do is redesign logos and branding for incredibly uncool legacy corporations
- sizzle 7y ago
  Sounds like the description of a miserable circle of hell from Dante's inferno for me.
  - sincerely 7y ago
    Clock in, clock out ;)
Alex3917 7y ago
What's the deal with this new folksy corporate logo style that everyone is jumping on? It seems like Yahoo and McDonalds are just copying Walmart.
martinpw 7y ago
From that article: The strategy positions Yahoo as an “amplification brand,” amplifying the things that matter, helping to “amplify you.” So, umm, I guess I have no idea what they do.
kevin_thibedeau 7y ago
y! upside down. Money well spent.