Your arguments are very much tail wagging the dog. NCAA has lucrative deals because of the schools, not vice versa. A division with UCLA, Berkeley, USC, Stanfo

Your arguments are very much tail wagging the dog. NCAA has lucrative deals because of the schools, not vice versa. A division with UCLA, Berkeley, USC, Stanford, UCSD, UC-Davis + plenty I'm forgetting would be instantly watchable in football and basketball. Really the only thing they'd be missing out on would be March Madness (a big deal) and the college football championship (a minor deal). There would be a very swift Rose bowl replacement, and I'm sure the invited BIG10 would be happy to attend, and if not for whatever reason a top 2 from that division would be a fun championship game too. Really I see the only blocker here being participation in March Madness- but that feels like a short term roadblock and 'lets figure out when to pull the trigger' situation rather than an impossible hindrance. The smaller sports will certainly suffer in the short term- but California is a massive market and having a California only college league is totally plausible.