Instragram offers their services to the general public, which makes the users of these services consumers. That is, if these are not businesses. That Instagram

Instragram offers their services to the general public, which makes the users of these services consumers. That is, if these are not businesses. That Instagram uses the information gathered from providing these services for different services provided to another type of client (businesses, since consumers are officially not allowed to do business), does not change that. But it could mean that Intragram is breaking laws that protect consumers (or citizens in general) from abusive practises. For example invasion of privacy (in particular surveillance), which is in many countries a privilege/monopoly limited to governments (just as use of violence). When social media companies declared that privacy is dead, they essentially said that they do not acknowledge this monopoly/privilege of governments. This has been reality for some time, which is why many people got used to it and have accepted it as normal. However, just as criminals can claim that laws do not apply to them, the claims of social media companies might not have any legal basis. Maybe they have in the USA (I really do not know), but they sure appear to not have it in other parts of the world.