I understand what you're saying about being able to market your own brand. A serious question, though, "Who is truly building that brand?" In many respects, i

I understand what you're saying about being able to market your own brand. A serious question, though, "Who is truly building that brand?" In many respects, it is the NCAA and member schools which are making the athlete famous and marketable. It is rarely talent alone which makes the athlete's marketability so valuable. Put the best quarterback at Alabama and Wyoming and which is more valuable? Should Alabama be allowed to negotiate a cut upon acceptance? What if they are the best collegiate 10k women's runner? Their fame is at least partially built by the league itself. Another issue is the collusion of the NFL and NCAA to establish dual monopolies over the same sport. My personal opinion on the NCAA is that it is all corrupt and it should be burned to the ground.