> They can just make you pay for the service AND extract your data and track you. Indeed. When cable TV started, it didn't have advertising. The premise was th

> They can just make you pay for the service AND extract your data and track you. Indeed. When cable TV started, it didn't have advertising. The premise was that you were paying for the service, so they didn't have to show you ads. That situation lasted as long as ice cream in the Nevada sun. Cell companies were capitalizing on tracking data we were providing them -- despite the high cost of cell service -- long before the general public got wise. Microsoft just took longer to get to the same idea. Microsoft is going to double down on this, and make the consumer version "free" by way of explicit advertising. If they lose customers, they won't care. They've got corporations around the globe by the short hairs for at least another generation. Maybe two. They've been losing the consumer space for years, and they're just going to ride it all the way into the ground.