I used that as an example of a somewhat middle ground. Its obvious hes being somewhat nice so the bike companies keep inviting him to try products, but he does

I used that as an example of a somewhat middle ground. Its obvious hes being somewhat nice so the bike companies keep inviting him to try products, but he does give pros and cons, and the reviews appear generally unbiased. Like other people, I think I use the negatives more than the positives to make consumer decisions, and his site is so positive its saccharineness gives it the scent of pay to play, even if its not (in fact he charges every company he reviews a fee to be reviewed, so its equally pay to play. He mentions it at the beginning of every video and review.)