3 ms·
When it comes to online marketplaces, this is an often repeated idea, but absolutely nonsensical for two reasons: 1. The number of people who read reviews are
by CamelCaseName 7y ago
When it comes to online marketplaces, this is an often repeated idea, but absolutely nonsensical for two reasons:
1. The number of people who read reviews are a small, small, fraction of total buyers. Most people look at review count and the star rating (not the number, the image).
But more importantly,
2. Ranking in search results is the #1 factor in driving sales. Everything else is a distant #3. Search engines will reduce rankings of products with negative reviews.
(This my anecdotal experience after 2+ years of being an Amazon 3P seller)
- cs702 7y agoIt's not so simple, because the machines that rank products and serve search results are evaluating the reviews too. As those machines look for signals of "authenticity," review factories learn to manufacture reviews that fake those signals. If adding a small mix of two-star reviews helps with search rankings, the review factories will start doing it in a heartbeat.