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Here’s some info on potential reasons why they are going bankrupt. -they are mall centric store and mall traffic has been declining. Other chains have been “ri
by xivzgrev 7y ago
Here’s some info on potential reasons why they are going bankrupt.
-they are mall centric store and mall traffic has been declining. Other chains have been “right sizing”
-big discount stores (target, Walmart, TJ Maxx, etc) have upped their (discounted) fashion game
-forever 21 was slow to adjust to these broader trends vs competitors
I also agree with proverbialbunny. My girlfriend used to go there regularly but we haven’t been to one for ages. Could just be us getting older though :)
https://www.google.com/amp/s/finance.yahoo.com/amphtml/news/why-forever-21-will-probably-go-bankrupt-and-disappear-165236255.html https://www.google.com/amp/s/finance.yahoo.com/amphtml/news/...
- colmvp 7y agoOverall mall traffic might be declining but I’ve been to malls here in my city where the higher end malls are thriving and more popular than in previous decades. The Forever 21’s in my area are located in malls that are dated, and ripe for a major renovation.
- proverbialbunny 7y agoThat's a really good point. I can understand why other stories have been dying to wanting quality merchandise. Victoria Secret is going out of business, but True (an online only company as far as I know) is amazing. I'm in love with their products. Victoria Secret I never cared for.
- magduf 7y ago>big discount stores (target, Walmart, TJ Maxx, etc) have upped their (discounted) fashion game Huh? This is true I suppose for Walmart and Target, but TJ Maxx just sells overstock stuff that didn't sell elsewhere.
- RandallBrown 7y agoThat's a bit of a myth actually. While they do get lots of their merchandise that way, they don't get all of it. Check out bullet number 4. https://fortune.com/2014/07/24/t-j-maxx-the-best-retail-store/ https://fortune.com/2014/07/24/t-j-maxx-the-best-retail-stor...