It sucks for those 'influencers', but how are they surprised? Aren't they in on the marketing game? The chose this fake job themselves right? You don't see Cona

It sucks for those 'influencers', but how are they surprised? Aren't they in on the marketing game? The chose this fake job themselves right? You don't see Conan O'Brien as a main act on 2 TV networks at the same time, because that is not how the advertisement game works. Instead of investing time and effort in online identities, we should invest in our offline identities. Investing in your local community, friends, family, etc is a lot more secure than some online persona on a platform you have zero control over. An alternative would be to invest time and effort in decentralised platforms like mastodon, but even there you'd be dependent on the whims of the masses and thus advertisers. And even then, what do you have at the end of the day? Some virtual kudos and likes from people you would avoid in real life? Money if you are lucky.