Reddit is one hell of a case study where owners were willing to let a lot of user goodwill burn and came out on top. Heck, I was one type of user (wrote commen

Reddit is one hell of a case study where owners were willing to let a lot of user goodwill burn and came out on top. Heck, I was one type of user (wrote comments, had a 6+ year account) until things started to change. Years later, I became a mobile user to scroll through the memes because I wanted something to infini-scroll. The gamble was that whatever was left of the old reddit would be a springboard for a more conventional user-generated content platform. They were right.