I'm not sure if my memory serves me right, but my impression was that most of their clothing was made in Portugal when they were in a few flagship stores only.

I'm not sure if my memory serves me right, but my impression was that most of their clothing was made in Portugal when they were in a few flagship stores only. Once they scaled their production to a worldwide online shop, more things were made in countries like Bangladesh or China. I felt like this blurred the line between them and the cheaper H&M Premium Quality stuff.