3 ms·

H&M is the Ikea of clothes.

• mortenjorck 7y ago
  This is a good analogy for multiple reasons: Both Ikea and H&M hit a variety of price points and tend to have quality commensurate with them. I’ve bought a $30 dresser at Ikea and $7 T-shirts at H&M, and both were about as durable as you might imagine. I’ve also bought a $200 dresser at Ikea and a $100 coat at H&M, and they’ve held up as well as comparable products twice their price.
  • fragmede 7y ago
    They are also both Swedish!