I think pulling a gender lever means the ad targeting is just incredibly crappy. Let people identify what career they want jobs in, and target by that. Target

I think pulling a gender lever means the ad targeting is just incredibly crappy. Let people identify what career they want jobs in, and target by that. Targeting ads towards age is no different than showing up at a university career fair. It's more efficient to target age groups that change jobs more frequently. Old people can put on their big boy pants and use LinkedIn.